On of my favourite quotes is  “would you like fries with that?”

It is the best-known, English-language suggestion sell. And it works. Every business can up-sell something to a customer who has their wallet open.  It’s just a matter of getting creative enough on your product or service offering.

I tend to favour the suggestion sell cost less than the original item. In the same way that the fries cost less than the hamburger. IT and consumer electronics retailers can sell extended warranties, consumables and accessories. Consultants can up-sell research seminars, subscriptions and evaluations.

This is different from promoting a special, time-limited extra as a call to action. The customer has already made a decision to purchase your product. The cost of acquiring the additional order is zero. It will never be cheaper to offer that customer another product. Seize the day.

If you’ve got a product or service that you can’t find a suggestion sell for, leave a comment and we’ll come up with a few ideas for you.

Now would you like to super-size your meal for only $1?