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Target Research Marketing Scam
I was called today by Target Research Marketing from 08 7922 7894 trying to recommend 3 stocks. They claimed they were from Darwin which sophisticated investors know is not in the top 50 financial centres of Australia*. They claimed they got my number from a B2B directory. What? Anyway I was working and too busy…
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Google Analytics Track Adsense
Bottom line up front: Create a new Google Analytics account for every website domain, unless you want to track your Adsense clicks in Analytics. After attending Affili@SYD 2011 last week, I decided to review all my web properties. I don’t consider myself an affiliate marketer, I’m more an e-commerce and traffic guy. But I’ve had…
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Business Model for News
Rupert Murdoch has created a stir with his intent to charge for content. Dave Earley wrote a great piece at Earley Edition explaining how it won’t save news media’s business model. What is the core business of news media? They are not in the business of “reporting the news”. News media’s business is to aggregate…
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NBL and Singapore Slingers need Import Rule Change
I was talking to someone with long connections in the NBL – Australia’s National Basketball League. The Singapore Slingers are based in Singapore, but I’ve heard if they put a Singaporean on the floor he must take one of the two import slots that NBL teams are allowed. Normally those spots are for players who…
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Channel Ten finally on Foxtel’s EPG
Channel Ten Australia has finally signed a deal to allow digital broadcast to Foxtel’s cable and satellite subscribers. Until now channels Ten and Seven has only been available on Foxtel cable as an analogue retransmission. This meant that Foxtel’s digital Electronic Program Guide did not list Ten’s or Seven’s schedule. In the new media world…
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A&R Scandal: Tower Books’ Michael Rakusin Replies
Michael Rakusin, Director of Tower Books replied to Charlie Rimmer‘s letter. I’ve emailed a request to reproduce Michael’s email here, but in the meantime you can read it at Susan Wyndham’s Undercover blog. That way the conversation can allow trackbacks around the blogosphere. I look forward to watching the fall-out in the industry over this.…
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Would you like fries with that?
On of my favourite quotes is “would you like fries with that?” It is the best-known, English-language suggestion sell. And it works. Every business can up-sell something to a customer who has their wallet open. It’s just a matter of getting creative enough on your product or service offering. I tend to favour the suggestion…
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Retail KPI’s – the germination
I’m developing a series of KPI’s for a retail operation. They own nine garden shed outlets and don’t currently track anything. It’s late and I’ve got a pile of notes, but I’ll document the process here. One of the key elements is avoid collecting useless data, and reward the collection of useful data that reinforces…
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What sells online?
Flemming Funch at Escape Velocity posted in Ugly sells? and challenged Mark Daoust’s Site-Reference.com post The Surprising Truth About Ugly Websites. It is not fancy, it is not exactly beautiful. It’s one of the best-kept online secrets (and worst-kept direct marketing secret). It is possible to be too well designed or professional. Especially if that…
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Web stats, log analysis and web tracking
I just got home from an interesting talk on corporate health management. More specifics on that later, but it matched with an email from a client. Doctors use numbers to measure our overall and specific health, businesses have KPI’s. Webmasters, eTailers and eCommerce practioners live and die by their stats. But it’s amazing how many…