Google Analytics Track Adsense

Bottom line up front: Create a new Google Analytics account for every website domain, unless you want to track your Adsense clicks in Analytics. After attending Affili@SYD 2011 last week, I decided to review all my web properties. I don’t consider myself an affiliate marketer, I’m more an e-commerce and traffic guy. But I’ve had […]

Would you like fries with that?

On of my favourite quotes is  “would you like fries with that?” It is the best-known, English-language suggestion sell. And it works. Every business can up-sell something to a customer who has their wallet open.  It’s just a matter of getting creative enough on your product or service offering. I tend to favour the suggestion […]

Retail KPI’s – the germination

I’m developing a series of KPI’s for a retail operation. They own nine garden shed outlets and don’t currently track anything. It’s late and I’ve got a pile of notes, but I’ll document the process here. One of the key elements is avoid collecting useless data, and reward the collection of useful data that reinforces […]

What sells online?

Flemming Funch at Escape Velocity posted in Ugly sells? and challenged Mark Daoust’s Site-Reference.com post The Surprising Truth About Ugly Websites. It is not fancy, it is not exactly beautiful. It’s one of the best-kept online secrets (and worst-kept direct marketing secret). It is possible to be too well designed or professional. Especially if that […]

How to Get Inbound Links for Online Business

I’ve had two interesting meetings in the last week. Both were with other fathers whose kids attend the same school as mine. Both also run online businesses. They’d heard I’d been in online businesses for years; was in the top 3% of worldwide sellers on eBay (more in a couple of days on that); and […]

Web stats, log analysis and web tracking

I just got home from an interesting talk on corporate health management. More specifics on that later, but it matched with an email from a client. Doctors use numbers to measure our overall and specific health, businesses have KPI’s. Webmasters, eTailers and eCommerce practioners live and die by their stats. But it’s amazing how many […]

Disney offers free ABC TV

The threat of internet TV downloads is met head on by Disney the owner of ABC network and Pixar. ABC will be offering their prime-time TV shows like Lost and Desparate Housewives for download via their MyABC portal at http://abc.com launching in May. The Wall Street Journal has the story on the front page today. […]