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Culture of Secrecy
How can companies still think what they do is top secret. Note I’m not talking about intelligence, research or military organizations here. I mean general competitive businesses in a competitive marketplace. How many of the projects we’ve been sworn to keep secret really needed or benefited from that? How many top secret projects failed to…
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NBL and Singapore Slingers need Import Rule Change
I was talking to someone with long connections in the NBL – Australia’s National Basketball League. The Singapore Slingers are based in Singapore, but I’ve heard if they put a Singaporean on the floor he must take one of the two import slots that NBL teams are allowed. Normally those spots are for players who…
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A&R Scandal: Tower Books’ Michael Rakusin Replies
Michael Rakusin, Director of Tower Books replied to Charlie Rimmer‘s letter. I’ve emailed a request to reproduce Michael’s email here, but in the meantime you can read it at Susan Wyndham’s Undercover blog. That way the conversation can allow trackbacks around the blogosphere. I look forward to watching the fall-out in the industry over this.…
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Trade Show Strategy
I’m at a trade show in Cologne Germany. I’m questioning my trade show strategy. I race around all the halls and grab flyers or brochures only from stands that pique my interest. I then do some small talk, but really it’s just an introduction and “I’ll email once I get home and review your website”.…
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Web Candy, add to Google button
You may have noticed some buttons appearing in the sidebars. Yes I’ve finally joined the web candy crowd. They’re for voting for WealthEsteem on various blog toplists. I’m experimenting with directory listings and raising the profile of the blogs I write for or manage. Unless you’re reading this on a RSS aggregator or reader, in…
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When the Team IS the Brand
Red Bull bought the (USA) Major League Soccer‘s New York MetroStars and renamed them New York Red Bulls. Steve Rubel at Micro Persuasion calls the renaming risky in When the Team is the Brand. I think it’s a gutsy move from a company revolutionizing the beverage business. Red Bull didn’t get where they are now…