Would you like fries with that?

On of my favourite quotes is  “would you like fries with that?” It is the best-known, English-language suggestion sell. And it works. Every business can up-sell something to a customer who has their wallet open.  It’s just a matter of getting creative enough on your product or service offering. I tend to favour the suggestion […]

Executive MBA application

I’ve applied to do an Executive MBA at the Australian Graduate School of Management (AGSM). Long-time readers will know my advice from October 2003 to hire MBA’s rather than become one. I fear most MBA’s are blatant credentialing, especially if the school accepts people who lack industry experience. However the AGSM is consistently ranked at […]