USP = Unique Selling Proposition

I subscribe to the RSS feed at SpywareInfo SpywareInfo has a new(ish) feature, listing news headlines relevant to spyware, privacy and safely using the computer. Unfortunately they’re now covering all things internet, like Microsoft, Google fight Web bill. The problem is it dilutes their USP – Unique Selling Proposition. That’s the thing they do better […]

Bot trap installed – Spambots need not apply

Over the last two months this site has been absolutely hammered by spambots — automated programs designed to use this site for sending spam, spamming search engines or other nefarious activities. None have got through to any public pages or done anything useful. But I’ve had about 12,000 unique bots visit in March alone. This […]

Authentic creativity vs deliberate merchandising

Seth Godin blogs in I don’t feel like playing tonight about authenicity in product lifecycles. Specifically about Gene Roddenberry… Reading an auction catalog tonight, I just discovered that Gene Roddenberry designed the phaser to be a profitable children’s toy first, a Star Trek prop second. And the only reason the Klingons had a ship is […]