Retail KPI’s – the germination

I’m developing a series of KPI’s for a retail operation. They own nine garden shed outlets and don’t currently track anything. It’s late and I’ve got a pile of notes, but I’ll document the process here. One of the key elements is avoid collecting useless data, and reward the collection of useful data that reinforces […]

Trade Show Strategy

I’m at a trade show in Cologne Germany. I’m questioning my trade show strategy. I race around all the halls and grab flyers or brochures only from stands that pique my interest. I then do some small talk, but really it’s just an introduction and “I’ll email once I get home and review your website”. […]

Email Confidentiality Notices

Many emails coming to me have default confidentiality or commercial-in-confidence signatures. I think privacy aware individuals or organisations see them and adopt them without thinking through the issues. Firstly if I haven’t specifically solicited a confidential email why should it be binding on me. Here is an interesting point from the abuse.net database: IF YOUR […]

What sells online?

Flemming Funch at Escape Velocity posted in Ugly sells? and challenged Mark Daoust’s Site-Reference.com post The Surprising Truth About Ugly Websites. It is not fancy, it is not exactly beautiful. It’s one of the best-kept online secrets (and worst-kept direct marketing secret). It is possible to be too well designed or professional. Especially if that […]

How to Get Inbound Links for Online Business

I’ve had two interesting meetings in the last week. Both were with other fathers whose kids attend the same school as mine. Both also run online businesses. They’d heard I’d been in online businesses for years; was in the top 3% of worldwide sellers on eBay (more in a couple of days on that); and […]

Web stats, log analysis and web tracking

I just got home from an interesting talk on corporate health management. More specifics on that later, but it matched with an email from a client. Doctors use numbers to measure our overall and specific health, businesses have KPI’s. Webmasters, eTailers and eCommerce practioners live and die by their stats. But it’s amazing how many […]

Disney offers free ABC TV

The threat of internet TV downloads is met head on by Disney the owner of ABC network and Pixar. ABC will be offering their prime-time TV shows like Lost and Desparate Housewives for download via their MyABC portal at http://abc.com launching in May. The Wall Street Journal has the story on the front page today. […]

Web Candy, add to Google button

You may have noticed some buttons appearing in the sidebars. Yes I’ve finally joined the web candy crowd. They’re for voting for WealthEsteem on various blog toplists. I’m experimenting with directory listings and raising the profile of the blogs I write for or manage. Unless you’re reading this on a RSS aggregator or reader, in […]