USP = Unique Selling Proposition

I subscribe to the RSS feed at SpywareInfo

SpywareInfo has a new(ish) feature, listing news headlines relevant to spyware, privacy and safely using the computer.

Unfortunately they’re now covering all things internet, like Microsoft, Google fight Web bill. The problem is it dilutes their USP – Unique Selling Proposition. That’s the thing they do better than anybody else. In this case they know Spyware. I’m interested in the current state of the spyware universe. Sounds like a match made in heaven. That is a great value proposition to their readers.
If they keep cluttering my RSS aggregator with news I get from other sources I’ll most likely drop their feed. I have to wade through too many posts to get to the value.

This post isn’t really to beat SpywareInfo up. Entrepreneurs want to grow their business, often we’ll chase volume without thinking of it’s impact on our current customers. We’ll change our business to grow it. In the process we’ll lose customers who don’t like the change.

It doesn’t really matter long as we’re adding customers at a significantly greater rate than we’re losing them — there’s a long digression here on the cost of customer acquisition and the lifecycle value of each customer.

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