I have been looking very intensely at my business model recently. We’ve been doing business the same way for the last 10 years. I see my market has changed, but suspect we could soldier on for a while as smart and efficient operators.

However is that the best use of my capital and time? Shouldn’t we exit a mature market and seek better returns elsewhere? What if the market changes are a temporary or aberrant? Can’t I stay doing what is familiar and comfortable.

But what if this chopping and changing, undermines the consistant historical success we’ve enjoyed?

There aren’t simple answers. However I think my market has changed and it would cost a six figure investment to keep the company competitive. Returns on that investment would be average for a mature market.

To to re-engineer the company and seek new markets.