This CNNmoney article titled Mr. Ray: The real ‘Nemo’sis reports on a $10 Million USD suit by childrens entertainer mr. Ray against Disney and Pixar.

mr. Ray (the musician) has a trade mark for his stage name and is worried merchandising for the Mr. Ray character in Pixar’s movie Finding Nemo will bury him.

The key point is that mr. Ray has trademark protection. So many small businesses overlook this step. Litigating trademark disputes is expensive and stressful. But how would you feel if Rupert Murdoch managed to release a movie with your business name in it and it squeezed you out of your trading name?

mr. Ray will probably benefit from the publicity regardless of any damages.