Podcasting Content is King

Andy Grace has a technology spot on The Cage breakfast show on Triple M in Sydney. As an aside, clever marketing kudos to the network who run The Cage in Sydney, Melbourne and Adelaide with one lineup, but have a totally different lineup for The Cage in Brisbane

Andy Grace wrote and interesting piece on Podcasting – meet your new business model, go read the whole item for perspective of someone making a living in Main Stream Media.

The bit I want to comment on is (I don’t think his system supports trackbacks or pingbacks):

Remember as always content is king, so what about all that pretty ordinary amateur podcast content out there right now? It will be quickly overtaken by high quality, big name talent from major broadcasters, just like tons of community radio is out there but largely ignored by the general public. That’s where Sirius, XM and other smart broadcast companies and personalities fit in.

Sure, content is king.

While community and special interest radio (& TV!) is largely ignored by the masses, that is why it we need it. Where else can alternative, progressive or minority music/ideas have a voice?

Some will cross over to become popular – remember when grunge or Seattle sound was “alternative”.

Podcasting is similar but easier to implement for the podcaster. It is still a marketer’s medium – you can produce great content but if nobody finds it you’re just struggling alone.

Brand name content and aggregators like radio stations and personalities should include podcasting if only to deny market share to start up competitors.

Howard Stern (or The Cage) want ears listening to them. Radio stations want advertising revenue. Advertisers want access to demographics. Podcasting is just a delivery mechanism for them. But audiences are fragmenting. Cable TV is showing us that: the same number of people are watching TV; they’re just watching more channels.

Now some kid working in her bedroom is creating compelling content and will find an audience. If that audience grows large enough we’ll hear about her. That is the most exciting future of podcasting for me.

Email update advice available

For a long time I thought RSS was the best and only way to notify readers of updates to the blog, especially in this world of ever rising spam. However I’ve changed my mind.

I believe in removing barriers to communication. I’ll occassionally rally against the dumbing down of modern life, but I value the dialogue.

If you want to receive an email every time I update the site, just click the link over on the right. The form will appear at the bottom of the next page (while I work out some layout issues). As usual I wont share your details nor send you bulk email (commercial or otherwise). Each email will have clear unsubscibe instructions.

Recently I’ve been posting about 4 times a month. That should rise to 8 times a month in busy months, and drop to twice a month in really busy months 😉 .

And then I made an Instant Film

Hot on the heels of my Rapid Filmmaking post, I attended a weekend conference where we made an instant films in teams of five and six. It was facilitated by Dimensional Thinking

I don’t like being on a film set. The perfectionist in me doesn’t like the pressure to get the shot in one take, or writing the film as we go. But the team volunteered me to be the camera operator. So an ego was unleashed.

Actually we ended up having a great time and managed to get nominated in every category on the awards night. I’ll see if anyone got any photos of it. Sadly we only took home one prize and it wasn’t for Best Picture, so I went home empty handed. I could paper a house with all the second prizes I’ve won over the years. Yet my trophy case stays sadly barren.

Rapid Filmmaking

Roger L. Simon has a blog I monitor. In a post titled Something New in Filmmaking, he links to Truth Laid Bare‘s post about Instant Films a film festival set up in LA to make a film in 48 hours. These are short films and the festival has been going since 2002. Roger hopes the films produced are not better than the process of professional filmmaking.

Also note that the The Shoot Out has been running in Newcastle, NSW Australia since 1998. I think it lays claim to the longest still-running weekend filmmaking festival. I may be proved wrong.

I’ve entered a Super-8 in-camera-editing-only festival years ago. It’s an interesting process where many worthy and great films emerge. But it is a different artistic outcome.

It is a great way to overcome analysis paralysis. I’ve posted about the fear of making mistakes before. Most people will not start something until they are sure they can plan positive outcome. Unless your business and investment temperament is one of going off half cocked, I recommend entering one of these competitions with your team.

If you can’t find a competition in your area, start one. If only your team enters it will still be a great outcome. You’ll learn that making a decision and progressing on the goal is better than sitting around. Remember you can’t steer a parked car.

Sydney International Airport

I’m off to Kuala Lumpur for a conference for three days. It is YEO’s Global Leadership Conference. I’m looking forward to learning more about the international aspects of the organisation. Part of my growth as an entrepreneur and investor is to learn from other successful business people.

Yes it’s also an excuse to have a great party.

I’m flying Austrian Airlines, so I hope I enjoy the experience.

This post is actually from a Samsung e-lounge, free internet kiosk here in Sydney International Airport.

Products or Services

My friends in YEO tend to be people who’ve outgrown a small business. The turnover figure doesn’t really matter, but I’ve noticed an attitudinal cycle.

First entrepreneurs want to be in business. If they are early starters they may start washing cars or mowing lawns.

Twentysomethings often start with a product business. Even if it is a service business it is normally around some product. Selling capuccino, toys, books, computers, candles, SOAP whatever. Yes of course this is a generalisation.

After a while of doing that – providing the entrepreneurial spirit hasn’t been crushed by the forces of mediorcrity – services businesses become attractive. No inventory to count, shrink or go obsolete. A business where attitude is everything. If successful, such second businesses often get to $5 million or more in turnover.

But then the daily grind of client services, professional services, or customer services looms high. The business does not scale well beyond that. Adding another million in turnover adds significant complexity to the business. People can’t manage more that seven plus or minus two subordinates.

Then the entrepreneur dreams of returning to a product business. Sometimes they apply their experience, skill, and wisdom to product development and wake up happy.

I can’t see much further than that. Probably because my experience to date both lifts and limits my vision. You can’t see the next valley from the bottom of this valley.

Pamela Anderson blog

Pamela Anderson has a blog. You may need to join friendster.com to read it.

It’s an interesting case study. It appears that she is actually authoring the entries – although I’d guess a PA is actually transcribing her posts, it makes more sense in time management terms.

Friendstar benefits from having a high profile celebrity using part of their service. Pamela benefits by promoting her new show and maintaining her public profile using a cool “new” technology. The show “Stacked” on Fox (US) benefits from the promotion.

File this under a good idea for promotions and marketing.